event tracking with drupal google analytics

In Google Tag Manager, click Preview in your Workspace to debug. If you are using a “Constant” or have hardcoded the UA ID into each tag, change that in favor of GTM tags in order to ensure future usability.Įdit the Google Analytics Variable settings.Ĭreate an entry for each of your custom dimensions, and ensure that your Index and Dimension Values are correct: In your list of Custom Variables, be sure that the Type is the same. In our case, these names are:Īppend Variables to Your Google Analytics Settings in Tag ManagerĪfter your variables are created, you can attach them to your Google Analytics Settings Variable.

The Data Layer Variable Name is the most important, so ensure you spell everything identically to what the DataLayer is pushing.

Leave the Set a Default Value box unchecked.

Keep the Data Layer Version at Version 2.

When you create new variables that include text, we highly recommend that the Format Value is lowercase.

Include the Custom Dimension Index ID in your variable name, so that it's easy to reference.

In the example below, we use dlv to signify “data layer variable.” Please make sure to note the actual name of the variable.

Use a common prefix for each of your variable names to help group and identify them.

Navigate to User -Defined Variables and click New in the upper right-hand corner.įrom the list, select Data Layer Variable.Ĭreate Variables following these best practices: Configure Google Tag Manager(GTM) Create Variables in GTM Refer to the Test and Debug section for more info. You now have the option to verify that the identifiers are accurately pushing data into the dataLayer. Your indexes will differ from this example if you have pre-existing configurations.

Take note of the Index for each of your new Custom Dimensions, as you will need them to configure your Variables in Google Tag Manager. For geotargeting, you have to set the scope to 'Session' to allow the setting to persist. Most dimensions will be set to “Hit,” as they change based on user behavior. Expand Custom Definitions and select Custom Dimensions:Īdd New Custom Dimensions that correspond to the identifiers. Navigate to the Admin > Property area of Google Analytics. Track Personalization Properties as Custom Dimensions in GA Google Analytics 4 is not currently supported. While you can choose either the 'Create both a Google Analytics 4 and a Universal Analytics property' or the 'Create a Universal Analytics property only' options, all of the additional settings described here refer to the Universal Analytics property, specifically. Configure Google Analytics(GA)īefore you start, if you are setting up a brand new site/property, you must select 'Create a Universal Analytics property' under Advanced Options. This section will cover the configuration of Google Tag Manager and Google Analytics. The relevant gtm_headers.js file can be found in the Smart Content CDN repository.

The SDK ships with a preconfigured custom smart_content_cdn module that does this by implementing hook_page_attachments() to push the values from our header to the DataLayer object via Drupal.behaviors.

You will need to push the data from Drupal to Tag Manager via a DataLayer. Install the Drupal Google Tag contributed module and configure it to reference your GTM (Google Tag Manager) container ID.Ĭonfirm which identifiers you will use to personalize a user’s experience. Configure Your Website Add Google Tag Manager(GTM) Code Do your personalization tactics aim to convert your users to sign up for your newsletter, download a whitepaper, or achieve some other goal? You may already have tracking in place to measure against these key performance indicators you will be extending them here. Define success for your organization and how you want to measure it. Before You BeginĬonsider the desired goals and objectives for your users. For more information on that, refer to the Introduction part of the guide. Personalization strategy and implementation are outside the scope of this page.

You have the Smart CDN module enabled and a personalization use case active and working on your Pantheon-hosted, Advanced Global CDN-enabled website.

Access to your site’s Google Analytics and Tag Manager accounts, and basic knowledge of these products.This section aims to help you enhance your configuration to track personalization experiences via Google Tag Manager. Google Analytics won’t differentiate between the personalized versions of a page unless you instruct it otherwise. These features allow us to serve different content to each user at given URLs. At this time, two key primary features are supported: Geo and Interest. Pantheon’s Edge Integrations offers advanced and powerful features for content personalization. Edit this page on GitHub Report an issue with this doc

Event tracking with drupal google analytics